Digging Around

An Entrepreneur's Online Tool Belt

Running an online business we use words, images and videos to convey our message. It takes some digging around to find the tools an entrepreneur needs to shape the message to inform and to sell a product or service.

And, a few tools are needed for your online tool-belt…

What tools are needed to create and broadcast a message online?

With the Internet you can reach out to everyone connected to the Net, which is most of the living world today. In addition to a sellable product, you wouldn't need much more than a laptop, a phone, a website and a brain, a little creative brain, that is.

Most laptops come with several apps installed these days. You have apps like Office apps, photo apps, video apps, etc.

With those apps and a few online free apps, you can create everything you need. A little creative brain, learning and adaptability is all it takes.

If you want to make a video presentation, you can. But, let us be clear about this, most websites on the Net don't have videos for presentations. You don't need to have a video presentation. Images and text have served multitudes this far, but if you want to create a video presentation you can.

With your phone you can record video to present your offer, or video clips you transfer into a slideshow.

What about the quality of the presentation?

Big companies have big budgets and can use money on expensive productions.

Most of us don't have such budgets. And, let me add, there are thousands upon thousands who make a living just by using simple tools mentioned above.

Fact is that video quality has less value than audio in a video presentation. For that reason it can be good to have an external microphone for better audio quality.

Use what you have, and invest only in the most needed things at first. Later when money allows, you can certainly invest in more expensive equipment and apps, if you want or even need them.

To broadcast your message you would need:

Domain
Email
Website
Social Media

Domain

A domain for your business gives you the internet address to your website, and it gives you the postal address for your business. People can find your website by typing your domain name, or by googling it or they may click a link on social media.

www.nocodebusinessite.com is our domain name. You would buy yourself a domain name that fits your business or niche.

Email

Email is for many businesses the most important and valuable tool in their toolbelt. From social media you can get visitors to your website, where you can collect their email address if they are interested in what you offer.

As soon as you get their email address, an email service takes over and you send them newsletters, general information and sales campaigns.

In this connection free email services like G-Mail, Apple Mail or MS Outlook offer little value. You need an email service that sends out pre-written emails automatically with your business website's domain name.

contact@'nocodebusinessite.com one such email address.

Website

A website is your home and platform on the Internet. This is the place where you connect together all the things you are doing. A website can be as little as one single page or it can consist of several structured web pages. This is where you present yourself, what you offer and connect to your Facebook page, or Youtube channel, etc.

This is also where you collect interested visitors' email addresses for newsletter and campaigns.

A website can also be a blog that grows in size as you write about your interests, what you do and how things are progressing.

Social

Facebook, Instagram, Youtube, TikTok, you name it. You create posts with news and information of your products and other things that may engage people. If you hit home with them, they may go to your website to find out more and they may buy something, or connect with you for further conversation on your offers.

Everything is difficult when you don't know

This can all be overwhelming when you hear all about it at once. But, as with everything else, once you understand how things works, it isn't difficult anymore.

Social media and email most of us have used, for reading, posting and sending. Most people have used Youtube also, albeit may not have uploaded videos there.

It is like most other things. As soon as you have got some instruction and test it a little, most people have more than enough creativity to start using these tools to build a business online.

You won't be alone, this is what we do and that's where we might help a fledgling entrepreneur with a platform and how to create a place to live on the Internet, a place to operate and a place to do something smart online.

Sign up and see for yourself...

Back To Home Page

Image by Lucas Van Oort at Unsplash